Au Bout du Bout: The story of a name born at sea
Sometimes, the most memorable names are born in unique circumstances. Auboutdubout is no exception. This name, which intrigues and questions, is much more than a simple play on words. It carries with it the soul of sailors, a passion for the sea and a story that began one night off the coast of Venezuela.
A night at sea
The story of AuBoutduBout began with us, Loïc and Jeanne, who were passionate about sailing and navigation. During a night crossing off Venezuela, lulled by the lapping of the waves and guided by the stars, we were dreaming of the company we were going to create. We needed a name that sounded like us, a name that would speak to sailors, to lovers of the sea and of adventure.
It was then that something obvious became apparent: at the end of the line, there’s always the sailor. A phrase that sounded like an absolute truth, a horizon we wanted to follow. It was decided that our project would bear that name.
A pun for the initiated
For many, “au bout du bout” evokes the end of the world or the ultimate destination, but for sailors, this play on words takes on a very special dimension. Indeed, in maritime vocabulary, a “bout” refers to a rope used to hoist sails, trim or moor a boat.
So, auboutdubout is not only a poetic expression, but also a wink to insiders, to those who know the language of the sea. This play on words perfectly reflects the maritime world in which our company operates.
Why “auboutdubout” and not “au bout du bout”?
We chose to merge the words to create a unique and easily recognizable identity. However, we know that many of our customers search for our company by typing “au bout du bout” with spaces. So we’d like to make it easier for them, and explain the origin of our name here.
If you’ve come to this page by searching for “au bout du bout”, you’ve come to the right place! Auboutdubout is our signature, our anchor, and we’re delighted to welcome you to our maritime adventure.
This name is much more than just a name: it’s an invitation to travel, a tribute to sailors, and a promise to go further and further, to the end of the line.
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